Eight Tips to Make Your Business Card Stand Out
Business Card Stand Out is an ingenious invention! Not only does it serve the primary purpose of informing people how to contact you, but this small piece of paper also can tell people a great deal about you and your services. With professional expertise, designers know how to add flair when creating their backs for their cards.
Let’s begin with the basics. Though it may appear small in size and appearance, a business card is an integral component of any company or individual’s marketing plan.
People are paying more attention to business card quality. 72% of respondents believe there is a connection between price and quality; 39% will not do business with companies whose cards appear too cheaply priced.
Each business card’s front and back have a distinct purpose. The front should include your name, title, contact info. The back can be used for more in-depth information. Here are eight ways to make sure your back stands out on your business card:
Simplify for Success
Simplicity is key when crafting effective business cards’ backs. Your card only needs to contain a brief overview of yourself; don’t try to tell everyone everything there is about you on there! Rather, inspire others to find out more by inspiring others with additional details on each page. It may be challenging to begin when staring blankly at your blank card trying to decide what should go on it, so keep this task in mind when creating content for your card.
Your business card should be visually appealing. This requires striking a balance between simplicity and design when crafting your business cards. Simplicity is key when crafting professional looking business cards.
Marketing is about effectively conveying your message without unnecessary detail. That is why the old adage “less is more,” still holds true when it comes to business cards.
Blank doesn’t necessarily need to be white
The simplicity rule has one exception: Not all blank spaces must be left empty. A photograph or original design can be an effective way to maximize space on your business card’s back without overwhelming it, especially for illustrators, designers, photographers, and other creative professionals.
When it comes to your image quality, quality is key. Aim for 300 dpi resolution or higher for best results when printed. If you possess the skillset necessary, utilize the back of your business card design as an opportunity to showcase what you can do or create something unique. This is an ideal opportunity to show off all that you can accomplish!
Share an Everlasting Tip
Your business card design can showcase original images on the back, but you could also share your expertise by providing a helpful tip. By sharing information, people are more likely to keep your card.
Plumbers might share a tip on how to fix a running bathroom, while bakers could include an infographic showing how many cakes need to be baked for customers. Prospects will keep your card as payment for the tip and also acquire your contact info in exchange.
Your card can double as a coupon!
Coupons can be an excellent way to encourage people to keep your business cards. Use the space on the back to offer cardholders exclusive deals such as 10% off their bill when they present the card during service.
Even if they don’t need your business right away, many will save the card for later. This is an effective strategy in sales or other fields where cards serve more of a purpose of securing leads rather than creative design.
Connect directly to your social media accounts
Your business card can be an effective tool in your marketing strategy if your brand utilizes it properly. Avoid overloading the front of your card with too many details; opt instead for using the back for social media account info; it will be easier to read and quickly convey your message.
Select Colors Wisely
Colors have subtle but powerful subconscious meanings, and you can use these to design the back of your card. Bright hues like yellow and orange may elicit feelings of optimism and energy while cooler tones like violet or blue signify stability and dependability. Other ways colors can influence perception include green for products related to the environment or black for luxury goods.
Color can be an ally when communicating your message, and adding a solid stain to the back of your card can help you stand out among all the white business cards sitting on prospects’ desks. Not only will this give off subconscious cues but it will also make sure your card stands out among all other prospects’ cards.
Direct to Video
Although videos cannot be printed on business cards, you can use them as a point of access for one. Give a brief summary of the contents of the video (e.g. “5 cyber security tips every business should know” or “How do you remove grout stains from grout”) and attach a QR code so people can scan with their phones to access the video – an effective way of driving prospects directly to your website.
Map it!
A map is an effective tool for visualizing your business or area. These maps are simple, useful, and attractive – whether you work with a professional to design one from scratch or use something found online. Creating one provides an invaluable reminder of where you stand in relation to others.
Custom business cards are the perfect way to showcase all that you have to offer. Get started on designing your card now or speak with a print consultant about creating the design you’ve always wanted.
Additional Resource:
https://www.nerdwallet.com/article/small-business/small-business-opportunities
https://www.brookings.edu/research/spotlighting-opportunities-for-business-in-africa-and-strategies-to-succeed-in-the-worlds-next-big-growth-market/
https://www.ukri.org/councils/stfc/facilities-and-resources/business-opportunities/